#B2B STRATEGIC PRICING tweet Book01
Estimated Release Date: April 2014

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ISBN:
Paperback: 978-1-61699-126-5 (1-61699-126-7)
eBook: 978-1-61699-127-2 (1-61699-127-5)

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Table of Contents

Section I: Strategic Pricing: What Is It and Why Is It So Important?
Section II: Pricing Strategies
Section III: Pricing Metrics
Section IV: Teaching Advocacy
Section V: Implementing a Strategic Pricing Process for Your Business
Section VI: Implementing Price Changes
Section VII: Continuous Improvement

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#B2B STRATEGIC PRICING tweet Book01

Game-Changing Pricing Strategies for Manufacturing and Service Companies

by Bob Bonacorsi, CPP

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B STRATEGIC PRICING tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions, LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B STRATEGIC PRICING tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise, easy-to-read introduction to B2B strategic pricing. It is a guide that breaks down the complex ideas behind strategic pricing and delivers them in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).

Want a branded edition of #B2B STRATEGIC PRICING tweet for your company?


Read about the AHAthat

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About the Author

 

Bob Bonacorsi
Bob Bonacorsi, CPP

 

Bob Bonacorsi is the founder of ProfitSmart Solutions, LLC, an independent, strategic pricing and marketing consulting firm.

ProfitSmart Solutions, LLC helps companies create an ongoing, sustainable path to sales growth and increased profit margins. Bob provides strategic pricing, market, product and competitive analysis services to clients in manufacturing and service industries.

Having held key leadership positions for more than twenty years, Bob has an astute understanding of marketing, product development, operations management, and business processes.

Bob holds a Bachelor of Science in mechanical engineering from Purdue University and a Master of Business Administration from Kent State University. He has also achieved the Certified Pricing Professional (CPP) designation from the Professional Pricing Society.